I have 12 years of experience in digital marketing, with a focus on lifecycle marketing and website analytics. Currently, I work as a Digital Marketing & Analytics Strategist for clients in climate tech, aviation marketing, and commercial solar. As Digital Marketing Manager for OC Sports & Entertainment, I implemented lifecycle marketing campaigns that led to over $1.4MM in email revenue and built the digital analytics infrastructure which attributed over $115MM to marketing sources, segments, and campaigns.
I am also the Founder of Windward Foods, a sustainable snack foods company which operated from 2017-2024. In 2019, we successfully funded a Kickstarter campaign for upgraded compostable packaging. We paused the company in 2021, after selling into 38 states across the US, due to Covid's impact on our costs and supply chain. We officially closed the business in 2025 to focus on other ventures.
Aside from work, I enjoy coaching youth hockey and mentoring UCLA students in my spare time.
My three-pronged approach to digital strategy will enable you to gain clearer insights into your marketing campaigns to improve decision making and grow business outcomes.
While I am not a web developer, I have expertise in front-end marketing, branding, and experimentation of websites. I have created Wordpress, Shopify, Squarespace, and Webflow sites, which includes design, information architecture, flow management, and copywriting, as well as integration with marketing technology stacks for analytics, lifecycle, and optimization capabilities.
Windward Foods is built using Shopify, with edits made to the HTML and CSS files for increased customization. This portfolio website is custom made in Webflow. Additionally, I have managed third-party vendor relations for large-scale website projects across ocV!BE Sports & Entertainment assets.
I have extensive experience in email marketing across the customer lifecycle, including lead generation, segmentation, nurture, targeted conversion, re-engagement, abandoned cart, feedback loops, CAN-PAM, and CCPA adherence.
Proper targeting and experimentation through these platforms increases the amount of first-party data we can collect - a priority in today's privacy-first society.
